Overview

 

BizExpo connects willing sellers with willing buyers, helping businesses transition smoothly and successfully.

History

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• Founded in 2004

• Decades of experience assisting in the transfer of businesses

• Trusted by both buyers and sellers for our integrity and service

• Proven track record in delivering successful business transactions

• Reputation for honesty, professionalism, and excellence in business broking.

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Core Responsibilities

 

A business broker marketer plays a crucial role in connecting buyers and sellers with a brokerage. Their responsibilities are both strategic and relationship-driven, focusing on lead generation, trust-building, and effective communication. Here’s a clear breakdown of what they need to do:

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Identify and Attract Prospects

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• Develop marketing campaigns to reach potential business buyers and sellers.

• Use digital channels (social media, email, SEO, paid ads) and traditional methods (networking events, print ads, referrals).

• Target entrepreneurs, investors, and business owners considering acquisition or exit.

 

Qualify Leads

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• Screen inquiries to ensure they meet basic criteria (financial capability, seriousness, industry fit).

• Gather preliminary information before referring them to the brokerage.

 

Educate and Inform

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• Provide general information about the buying and selling process.

• Explain the value of working with a brokerage (confidentiality, negotiation expertise, valuation accuracy).

• Share success stories or case studies to build credibility.

 

Build Relationships

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• Nurture long-term connections with business owners and investors.

• Maintain trust by being transparent and professional.

• Position themselves as a reliable first point of contact.

 

Refer to Brokerage

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• Direct qualified buyers and sellers to the brokerage team.

• Ensure smooth handoff with all relevant background information.

• Act as a liaison, keeping communication clear and professional.

 

Track and Report

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• Monitor marketing performance (leads generated, conversion rates).

• Provide feedback to the brokerage on market trends and client needs.

• Adjust strategies based on results.

 

Skills Needed

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• Strong communication and persuasion

• Marketing strategy and digital advertising

• Networking and relationship management

• Basic understanding of business valuation and brokerage processes

• Organizational and reporting skills

 

Key Goal

 

The ultimate aim is to generate qualified referrals—not just random leads—so the brokerage can focus on closing deals efficiently. The marketer bridges the gap between interested parties and the professional brokers who handle negotiations and transactions

 

Ways you can use to get sellers & buyers

1. Inbound Prospecting

• Create valuable content (blogs, LinkedIn posts, webinars) that attracts business owners considering selling or buying.

• Use SEO and targeted ads to reach people searching for “how to sell my business” or “business brokers near me.”

• Benefit: Sellers and buyers approach the marketer directly, reducing cold outreach.

 

2. Cold Outreach (Calls & Emails)

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• Build lists of local businesses from directories, chambers of commerce, or LinkedIn.

• Craft personalized emails highlighting market trends and the benefits of selling or buying now.

• Follow up consistently — persistence is often the difference between success and failure.

 

3. Networking & Partnerships

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• Partner with accountants, attorneys, and financial advisors who often know when clients are considering selling or buying.

• Join local business associations and online groups where owners discuss succession planning.

• Offer referral incentives to professionals who connect agents with sellers.

 

4. Social Media & LinkedIn Prospecting

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• Use LinkedIn Sales Navigator to identify business owners in target industries.

• Share case studies of successful sales to build trust.

• Engage in discussions in entrepreneur forums and Facebook groups.

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Marketers Earning Potential

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Our marketer's business model is an ideal opportunity to be “on your own but not alone”

 

The earning potential of a marketer is entirely dependent on the person, his/her hard work and enthusiasm.

 

However, if you do need advice or assistance, we are a phone call/email away.

 

Our team has many years of business experience to assist you.

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What we provide

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• Bizexpo Business Listing Form

• BizExpo Marketer Agreement

• Bizexpo Marketers Guide

• Non-Disclosure Agreement 

 

​Commission Agreement

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Marketers can earn commission as follows:  

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• (10%) of the brokers commission (Max R10K) for a WhatsApp/Email with the Sellers name, Cell number, Kind of business and Town situated referral received.

• (20%) of the brokers commission (Max R20K) for a virtual/physical completed business listing form with at least 8 photos received.

• 10%) of the brokers commission (Max R10K) for a WhatsApp/Email with the Buyers name, Cell number, Kind of business and area preferred referral received

• (20%) of the brokers commission (Max R20K) for a buyer of a business listed on Bizexpo website with a completed and signed NDA received.

 

The company will pay the marketers commission strictly on the effective date upon receipt of the broker’s commission.​

​​Commission structures are subject to change with one calendar month notice

 

Join BizExpo as a marketer and unlock an opportunity of earning commission working from home. 

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